Description

Integrate Content Management System and Synergy Connect into the site to easily allow Carlson Wagonlit staff , to post articles and tips of interest.

Goal

Web enhancement, improving sales, showcasing specialties and Synergy Connect social media features.
Provide travel buyers information on the products that Carlson Wagonlit specializes.
This includes better visuals and images.

Approach

• Uncover and Confirm all processes expected by client –Prepare Vision And Scope Document for proof of concept model
• Document known Future project Considerations
• Prepare a detailed plan for Design Phase including Design Brief
• Sign Off by Client prior to starting Design Phase

• Write programming specifications and database table design
• Prepare a detailed plan for Development Phase
• Programming
• System testing
• Technical Document
• Prepare a detailed plan for Client Testing Phase

Results

• Encourages interaction from the public.
• Enhanced exposure, as with public voting, encourages those entering to have their friends come and vote for their photo.
• This additional content increases search engine ranking – both the text and the photo search
• Upgraded website and quality of the imaging and messaging to appeal to the target market of those who love vacation travel.