Description

www.PARScheck.com is a public web portal links into the Canada Customs’ Pre-Arrival Review System (PARS) for status updates on customs authorization processing before goods arrive at the border.
Time saving tools for transportation companies.
The Pre-Arrival Review System (PARS) is a system developed by Canada Customs that allows for release information to be processed before goods arrive at the border.
Includes: secure electronic communications with Canada Customs and US Customs for approval status tracing, ability to order secure bar code labels for expediting the clearance of goods into Canada or the US.

Goal

To increase website traffic by offering a useful public service, therefore allowing A&A to better promote their services, and generate revenue.
To build relationships with users by providing a more user-friendly interface
Revise the web layout/placement on the PARS/PAPSCheck website that captures the full service offering (this will include: how to use the website, what services are available to the users, and how they can sign up).
Create advertisements on the website that promotes A & A’s services (Vehicle importing, order labels, and ACE/ACI). These ads would revolve so that they change every so often.
Create a database that captures which carrier code is being queried the most on our website (which carrier is using this site the most and how many checks they are performing on a daily/weekly/monthly basis)

Approach

Enhance the overall appearance of the website without making drastic changes – 1) make it more appealing 2) rearrange icons/links (services) that A&A would like to emphasis to places that is more visible to the user 3) create a bit of a call to action.
Purpose is to keep it very clean, very simple and very self-explanatory.

Results

Online registration form to complement the PDF file that is currently in place. When customer finishes filling the information, they simply press print and it will capture all the data that was input. Either a fillable PDF form or a “copy to clipboard” text that they can put on their letterhead and sign and return.
Broker information database created storing the contact information for all the brokerage companies (North & South bound), so helpful for those trying to track down a brokerage company. Accessible by anyone and the user can sort by numerous fields. Also, the public can suggest additions and changes to the brokerage list, thus helping keep the list up -to-date with less labour, in a way that is helpful to the public. Includes secure admin system to verify updates before public posting..

 



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